How are Odele products formulated?

Finding your perfect shampoo isn’t about age, gender, race or any other measure. It’s about your hair type. At Odele, we focus on the three most common factors when formulating products:

Shape: Hair shape is important as it impacts the protective barrier of the shaft, or cuticle, of the hair. The more the hair curls, the more the cuticle breaks. The more it breaks, the more moisture it needs. So our curly friends need extra love, but too much love on waves or straight hair will weigh it down.
Thickness: Fine hair is easily weighed down and easily broken, so it requires lightweight products that protect. Coarse hair is stronger but can easily dry out, which also leads to breakage—requiring heavier-duty products that lock in moisture. Medium hair is, as you guessed it, somewhere in the middle.
Moisture Level: Lots of factors contribute to your hair’s dryness or how much moisture you need, including shape and thickness. But your environment and what you do to your hair is just as impactful (bleach, heat styling, chemical treatments, hairstyles, living in a big city, living in the desert or living in a see-saw climate like we have in Minnesota with hot summers and tundra winters.).

Then, we formulate to find the right balance of cleansers, conditioners, and proteins that speak to each set of needs, without overwhelming you with options.

Volumizing: Our lightest-weight moisture formula, Volumizing is best for straight to wavy (shape), fine to medium (thickness), and hair that is more oily than dry (moisture).
Smoothing: Our middle-weight moisture formula, Smoothing is best for wavy to curly (shape), medium to coarse (thickness), and hair that is more dry than oily and prone to frizz (moisture).
Curl Defining: Our ultimate moisturizing formula, Curl Defining is best for curly to coily (shape), medium to coarse (thickness), and hair that is prone to dryness, frizz and breakage (moisture). This is also a great formula for extremely dry or damaged hair, regardless of shape.

How are Odele products formulated?Updated a year ago