Why do Odele shampoos not lather as much as others?Updated a year ago

All Odele products are free from SLES + SLS sulfates, and as a result, our shampoos may not lather as much (or in the same way) as you are used to. That being said, all our shampoos (except for our Curl Defining No-Lather Shampoo) have a luxurious lather when used correctly. For the best results, we recommend rubbing the shampoo in your hands, adding water until you get a nice lather, then applying it to sopping wet hair.